There’s been some serious issues in the Middle East, with refugees having to leave their homes and travel to different countries so that their families can live better lives. Axwell Λ Ingrosso and their creative team have decided that proceeds from their upcoming single, “This Time“, will go to supporting innocent children who have fled their homes just trying to survive through UNHCR.
Axwell Λ Ingrosso have been known to creatively roll out their songs, as “Something New” was used in the #SoloSelfie campaign for the Beats by Dre headphones and “Sun Is Shining” was featured in the H&M Summer 2015 clothing line campaign. Instead of using the single in a commercial, the guys have decided to use their fame to help those in need. There will be pop-up art installments on the main streets of Amsterdam during ADE to promote “This Time” as well as raise awareness about the thousands of people suffering during this time of crisis.