Held on the last weekend of March every year in downtown Miami, this festival is termed as the mother of all EDM festivals in the country. It is North America’s second largest Electronic Dance Music festival, after the Electric Daisy Carnival. In 2012, a record 165,000 people attended the festival on Saturday alone. It was founded in 1999 and grown from a one-day gig on South Beach to a 3-day festival in Bayfront Park in downtown Miami.
Every major artist ranging from Avicii to Dj Tiesto has headlined the Main Stage who uses the festival as an opportunity to introduce the audience from around the world to his/her music through releases and experiments with new styles for marketing purposes and gauging reactions. DJ/force of nature David Guetta brought the sounds of his hit album “Nothing But The Beat” to the Main Stage, along with appearances by Afrojack and Lil Jon (who seems to be the Diddy of 2012, popping all over Miami).
Multiple stages catering to different sub-genres of EDM such as Trance, Hard Style and Ambient with dedicated VIP areas are pitched up around the park to provide fans with a holistic experience. The VIP package includes private zones for a massage, dedicated bars and golf carts to drive the guests to stages of their choice. Though, we believe, the ‘real’ Ultra experience lies amongst the crowd right in the middle of it all.
- A common tip for every festival around the world- Take the Bus. Public transport is the fastest and easiest way to get to Ultra.
- Energize yourself with the delicious chocolate-banana-strawberry crepes in the food zone to keep you bouncing till the end.
- Wear white- Miami is boiling hot in March. The ocean breeze is pretty much non-existent when you’re in the crowd. Get to Ultra straight after lunch to beat will call traffic, get acquainted with the stages and plan your day.
- The gas station across the street from the exit (you will always find one) is the best place to take refuge after the party. Barrels of ice with Gatorade and sodas and family size packs of chips is just what you need while waiting for the ride back.
If you still have the energy to party after, hit up one of the classier clubs like LIV, Nikki Beach or Cameo to get some breathing room and expect the best DJs to come play after.
Lately, Ultra Music informed about making first international edition, which is going to be in Warsaw, Poland on 13 and 14 of June, 2012. First artist announced are: Tiesto, Carl Cox, Avicii and Qpid. Don’t worry if you cant make it. Over 40,000 wistful ravers watched the livecast of Ultra’s last moments on YouTube, thanks to streaming care of Google Play. The Android app store – which also had a branded lounge on the festival site, and supports Ultra Records’ unrelated Ultra Live initiative (streaming performances from acts like Deadmau5 and Steve Aoki) – seems to be making a serious play for music event content, and its potential viewers.